Design Guiding Principles
01
Outcomes before Outputs.
Ticking boxes (outputs) is not the same as moving the needle (outcomes). It takes work to plan and deliver outcomes.
02
Value is not all about money.
Business success is shaped through creating capabilities that improve employee experiences and grow customer loyalty.
03
Experience and Empathy
Understand how well your product delights the customer, or else forfeit your customers.
Inclusivity and humility always matter period.
04
Experimenters over experts.
Experts will be more useful for safety and risk, experimenters will help you drive the innovation you seek.
05
Technology first? That’s adorable.
Use experiences and business outcomes to determine the right tool for right purpose at the right time.
06
Value metrics over vanity metrics.
Claiming victory for projects on time, or number of applications diagrammed does little to show value.